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Avery Dennison Fasson

Decoration transfer for food, beverage, home and personal care

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By: Greg Hrinya

Editor, Label & Narrow Web

The Fasson Roll North America division of Avery Dennison focused on its decoration transfer program for the food, beverage, home and personal care markets. The program features new Fasson products that enable brand owners to transition from cut and stack glue applied labels to pressure sensitive technology. Jon Maley, VP of marketing, said the company’s sustainability initiative include a host of new products, services, certifications, and educational programs. He said that Fasson is particularly proud of its commitment to maintaining working partnerships with its customers in creating custom designed applications using its Exact Width and Ready Width programs.

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